About Us
Welcome to Minot Automotive Company
Who We Are
Minot Chrysler Center was founded in 1989 when the Rydell Group purchased Don Moe Dodge in Minot, ND. The Rydell Group purchases dealerships in order to provide an opportunity for a new individual to become the owner of the dealership, and to live in and be a part of the local community. This allowed Larry Durand to purchase the store in 1991. Larry quickly embraced the Rydell Brand Promises, one of the most important being “One Low Price, Plain and Simple,” which is still in practice today.
In 1996, Larry purchased the Toyota franchise to go along with the Dodge, Chrysler, and Plymouth brands, and the store became known as Minot Chrysler & Toyota Center, and then Minot Automotive Center in 2011. In the Fall of 2023, Mr. Durand set his sights on retirement and sold the dealership back to the Rydell Company, creating today’s Minot Automotive Company.
From the start, the Minot Automotive Company team has strived to make the dealership the best place to buy a new or pre-owned vehicle in NW North Dakota. The team has grown from 30 in 1989 to over 135 employees currently supporting Dodge, Chrysler, Jeep, Ram, and Toyota brands, as well as the Carstar of Minot and Carstar Clearance Center locations.
In addition to having the largest inventory of new and pre-owned vehicles in the area, our Service Department and Express Lube provide automotive services for all makes and models of vehicles. We have a full detail center and retail parts department on site, as well as wholesale parts sales and delivery to all of western ND and neighboring states.
Minot Automotive Company has remained an industry leader for over 35 years, and we will strive to continually improve and grow in the future to meet the needs of our valued customers.
Minot Automotive Company’s Mission & Philosophy
Minot Automotive Company’s Mission
The goal of Minot Automotive and Cartiva of Minot is to be an industry leader in providing unmatched quality automotive products and services.
- We will constantly strive to meet the changing needs of our customers.
- Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
- Together we will set and continually improve sales, service and operational standards to ensure long term market leadership and profitability.
- It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.
Minot Automotive and Cartiva of Minot Philosophy / 1, 2, 3, 4, 5
The Minot Automotive and Cartiva of Minot philosophy is based on five areas that we believe are critical to business success.
Those areas are:
- Customer Enthusiasm
Completely satisfied customers who recommend us to family and friends. - Employee Satisfaction
We attract the best and they stay with us long term. - Financial Performance
We are profitable and use our capital wisely. - Market Penetration
We sell lots of everything. - Ongoing Improvement
Every day is a starting point from which we improve.
Our philosophy holds that each area is of equal importance. They are all inter-related and overlapping. We continually strive to reach a level of excellence in each of them. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, customer enthusiasm will always carry the most weight.
Minot Automotive and Cartiva of Minot Values
We believe these basic values bring success to our business and the personal lives of our employees:
Value of Honesty and Integrity
We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.